WHAT WENT WRONG

FOR MOST of the brands having a popular face/celebrity endorsing their brand has proven to be a very effective marketing strategy. And for the celebrities such endorsements are not just about the multi million worth cash addition to their bank account but also about increasing their star value.
This celebrity-brand marriage however has sometimes backfired often leading to massive loss to the company and major let down - at times huge embarrassment - for the stars.
Here are some such endorsement deals gone wrong.

OPRAH AND JAMES FREY
Oprah recommended frey's book A million little pieces and made is a book club selection, which propelled the book to best-seller status. It was later revealed that Frey had fabricated key parts of the memoir.

DAN O'BRIEN AND DAVE JOHNSON

During the 1992 summer Olympics, Reebok spent $25 million on an ad campaign featuring the two track and field stars. Dan vs Dave commercials ran almost nonstop, asking which would be the world's best athlete and saying that the debate would be settled in Barcelona. The fact that Dan did not win a single medal in '92 when he failed to score in the pole vault and Dave only captured bronze on a broken foot made the spots downright laughable.

MICHAEL JACKSON

when the pop star was filming a commercial for Pepsi, in the '80s, he stepped too close to some pyrotechnics and suffered from burns, which required immediate hospitalization. This began Jackson's frequent plastic surgery operations.

OJ SIMPSON
Hertz and OJ Simpson were synonymous for 20 years. However, Simpson's 1994 arrest for the murders of his ex-wife and her friend and subsequent trial made the ads irrelevant and dangerous for the No 1 car-rental company.

KOBE BRYANT

In 2001, when he was charged with sexual assault of a hotel employee in Colorado, Bryant, who previously had good reputation as an athlete and person, lost his endorsement deals with McDonald's, Sprite and Nutella.

BRUCE WILLIS
Seagrams hired bad boy Willis to market its wine coolers in 1987. After 18 months of commercials seagrams' wine coolers went from No 5 to No 1 in that market, with Willis himself taking credit for it. However, alcohol problems led him to give up alcohol. Seagrams dismissed him from the camaign and Willis piblicly said that the company wanted him to endorse hard liquor and he refused.

MADONNA
In 1989, after signing a $5 milion deal with Pepsi, her lead single, the title track for the album Like a Prayer, was debuted as a Pepsi commercial. The squeaky-clean soda commercial debuted during an episode of The Cosby Show. But the following week, Madonna's own video version of the song debuted on MTV. This version was not at all 'family friendly' and had Madonna french-kissing a black saint in church, witnessing a graphic murder and then dancing in front of a field of burning crosses. Amid threats of boycotts, Pepsi yanked the commercial. But Madonna got to keep her $5 million endorsement.

KATE MOSS

In 2005, supermodel Kate Moss was photographed snorting cocaine. The photos appeared in a British tabloid. Chanel and Burberry backed out of their contracts with Moss soon after seeing the photos. One clothier, H&M, said they would honor their contract after Moss admitted to having a drug problem, but rescinded on their promised actions and dropped her well

MAGIC JOHNSON
In November 1991, LA Lakers star Johnson stunned the sports world by announcing that he had been infected with HIV while cheating on his wife. Industry experts said within six months, all of johnson's sponsorship deals, including those with Pepsi and converse had vanished.

THE OLSEN TWINS

In 2004, the milk processors and dairy farmers responsible for the 'Got Milk?' advertising campaign were forced to terminate ads featuring the two actors after Mary-Kate checked into a treatment facility for a 'health-related issue' that some publications reported as an eating disorder.

MARTINA HINGIS

In 1996, Hingis, then the top-ranked female tennis player, was an endorser for Italian sneaker and tennis gear company Sergio Tacchini, with a five year, $5.6 million sponsorship deal. Under the terms of the agreement, Hingis was required to wear Tacchini sneakers and clothing at tournaments. But a few years later, Hingis sued Tacchini, claiming its shoes were defective, unsuitable for tournament play and the source of her devastating injuries at the 1998 US open, leading Tacchini to drop Hingis.

ALAN ALDA
in 1988, Alan Alda was hired by IBM to serve as spokesman for its computers, including its laptop,expected to be released in 1989. However, in the fall of 1988, he was caught purchasing a rival Toshiba laptop. Shortly thereafter, IBM's MASH campaign ended, a new ad agency was hired and Alda was gone.

Top Ten Male Haircuts of 2008

Why should girls have all the fun? Men hairstyles are setting great style statements too. The world is growing dotty, while fans all over are emulating them. Christopher Walken, Craig David, Mr. Timberlake and even Leonardo DiCaprio, here the style has no limit! Check out our top ten celebrities famous cuts that may help you in revamping your look all over again. These hot guys of 2008 have a lot in store for you.

Christopher Walken

Christopher Walken
We picked this actor’s great style as it cannot go unnoticed. The Academy Award Winner of 1979, an American actor, Christopher Walken looks graceful in his simple and easy to apply hairstyle. People with a long face and a thick hair texture can try this classic yet stylish look in the easiest way.

The layers are cut at the sides adding more movement to the overall appearance. All you need to do is a few regular trims and the style is all yours.



Al Pacino






Who can forget Al Pacino of the ‘God Father’ trilogy? He is an evergreen Hollywood star
Al Pacino
and icon and his hairstyle preference has always been in demand for offering a distinguished look each time he comes in the public. He has a regular length hair style that adds weight to his hair. The top portion has been delicately angled to one side. He also has another way of styling. His messy hair sliced on his neck and from the sides looks amazingly sexy. The handsome guy is also seen with short crops and a thorny haircut that gives him a real sexy look that of a matured man.

Craig David
Craig David
Trust me, Craig Ashley David, the English R&b singer, has a hairdo which rocks. The best thing about his haircut is that it works best for all weather condition and suits almost every face cut. He is attractive and his hairstyle is just out of the world. This is an overall short length of hair style that adds volume to the face, especially those who have a thin one.

This is not the end, the guy experimented nodules on his hair type and to his surprise, and it did wonders on him. The haircut is easy to maintain, looks cool and above all, is highly appreciated.

Justin Timberlake




Infectiously charming, a heartthrob of many pretty girls, Justin looks really good! With his
Justin Timberlake
high cheeks bones, sharp facial features and ultra short haircut, with loose curls, makes him a hit. The chocolate guy has given himself a tapered shape with jagged cuts to the top section. Moreover to heighten the style, Mr. Timberlake has intelligently opted for blond and vanilla highlights on his curls. The sweet guy also shaved his head once and looked cool. Later he also kept his sides burns short and highlighted his neckline. His hair is darker at the sides and blond from the top, flawlessly smart. No wonder why all men envy the Mr. Timberlake.

Leonardo DiCaprio



Leonardo DiCaprio
Romeo & Juliet, Titanic, The Beach are some of his blockbuster movies worth watching, if you are really looking for some hairdo inspirations from the fine-looking actor. In his movies The Departed, and The Aviator, Leonardo brought in the spiky crop dark hairstyle into fashion. Leonardo shaved the sides of his hair and left the top a little longer. The style icon can carry off both long and short hair very well. He is sometimes seen with a side partition in a way that it shows his broad forehead neatly. His wispy style is still copied by his fans, who love his blond streaks that are sometimes combed back with few short and soft locks falling on his face.

Keanu Reeves
When we talk about great hairstyles, how can we forget the great Mr. Matrix Reloaded?
Keanu Reeves
Keanu looks incredulously sexy with his shiny smooth hair. The actor had often tried different hairstyles like layering his hair into different style that perfectly complements his long face cut. When it’s not layered, he loves to keep a middle partition which is layered from the sides, almost covering his ear. The guy also looks fabulous with side long burns, crops and even spikes. Nobody else is seen carrying the shoulder length hairstyle so gracefully than him.

Mel Gibson
Mel Gibson
American all rounder, director, actor and producer, Gibson had got some of the most stylist haircuts for himself. Mel had styled in, sides razored short and thinned coiffure, long top portion with razored sides, reflecting his messy and tough look, with Black Grey shaded hair tint and also his brushed back, without partition look.

That might take you to the glamorous era of 50's when hairstyle were especially taken care off. Mel Gibson never fails to colour his hair in a way that it compliments his skin tone flawlessly.

Orlando Bloom
Remember the actor of the ‘Troy’ and ‘Lord of the rings’? The actor who sports a beard
Orlando Bloom
and has boyish looks is a Hollywood hunk and is well known for his eclectic style. It has become a fusion of some of the best hairdos. It is cut from sides and the back with the top left slightly longer. Depending on his moods, Orlando layers them and sometimes he is seen messing his top portion with the brush and neatly shaved sides. This style can make even the ordinary man look great.

Matt Le Blanc
Matt Le Blanc
A stunning actor with a good hair texture had styled in the medium length hair with soft tresses falling naturally over his face. Matt looks cool with his side parted hair and long side burns.

Matt also once chopped all his hair in a way that it gave him a soft effect around his face. The Hollywood style shooter is also seen applying gels on his hair to make him look all the more stylish.

Nick Carter
The pop star has an arresting style that is famous among hot chicks. He possesses a
Nick Carter
brown colour medium length hair styled in the most different of cuts.

Nick has kept his back and sides shaved with added jagged cut to his top section.

He is a colour guy, often spotted in various shades of brown, blond, golden and vanilla, absolutely matching his skin tone.

So next time you knock at the barber shop ask him to serve you with some fresh Hollywood in demand haircuts.

The 10 Most Annoying Celebrities

Celebrities! Love them or hate them, but they're everywhere. Every time you turn on the television you find celebrity news, and every time you go on the Internet you're stuck with celebrity pictures – either the celebrity itself or his or her baby. Something that this, that, or the other celebrity has done has made the news, yet again. There are also a lot of questions as to whether some of these people are actually 'celebrities' at all. People like Paris Hilton and Nicole Ritchie are mostly famous for being famous, and people like Donald Trump are not really 'celebrities' in the sense that he isn't an actor or singer. Without considering things that way, however, and by just looking at who's on the news, in the papers and magazines, and on the Internet, the list below encompasses the people that most of society judges as the 10 most annoying celebrities.

1. Paris Hilton

2. Nicole Richie

3. Ashlee Simpson

4. Avril Lavigne

5. Carrot Top

6. Tom Green

7. Kevin Federline

8. Britney Spears

9. Michael Jackson

10. Donald Trump

The only problem with this list is that there are plenty more where that came from. Many, many Websites exist where there are long lists of celebrities and other famous people who are found by a lot of the 'normal' people out there to be very irritating.

If the idea of celebrity news and celebrity pictures has got you down, there are ways to vent your frustrations. Websites exist that allow you to vote for the most annoying person. These include celebrities, but they also include other 'famous' people – or infamous people – like Osama bin Laden and others. If a person gets enough votes he or she is on the most annoying list, and you can also vote for people who are least annoying to add to that list, as well. The top 100 or less are usually listed on these types of sites. Some of them offer celebrity pictures and celebrity news but most of them don't because those are the things that the people who vote there are trying to get away from. No matter who you are or which celebrity you like (if any), there are people who find the people you like very irritating. There are arguments between both friends and enemies about celebrity news and celebrity pictures, whether they think they're annoying or not.